What Orcly is
Orcly is a fraud prevention and payments consultancy. The founders have actually run fraud and risk functions inside online gambling and crypto exchange companies — they're not an agency, they're practitioners. Clients buy from people they trust, not from ads.
The team
Content gets split by voice — knowing who's "speaking" matters when you're organizing drafts or posting on their behalf.
Jane & Georgi
Lead outreach and calls. Front panels and podcasts. Their LinkedIn content speaks to fraud and risk practitioners.
Rey
Owns PSP and vendor relationships, takes technical/payments panels. Content reaches a second audience: payments managers and CTOs.
JR
Builds and runs the automation systems, the website, posting logistics, and metrics reporting.
You — Georgia
Keep the review queue moving, support light social media, and hold the day-to-day admin together so the founders' 15–30 minutes a day actually works.
How marketing actually works here
Ordered by how soon each one pays off. All four run at once, but this is the order they start converting.
Network Activation
~50 named target companies, warm intros, and personalized outreach — about 5 quality messages per person per week. Not spam.
Engine does
Builds & enriches the account list, flags "why now" triggers (new licence, chargeback trouble, PSP termination), drafts the first message.
Founders do
Review the weekly "top 10 accounts" list, send the messages, run the conversations.
Founder-led LinkedIn
3–4 expert posts a week from personal profiles, plus comments on industry conversations. When a prospect checks a founder out, they find an active practitioner.
Engine does
Turns a 5-min voice note into a week of draft posts in that founder's own voice, plus a daily "3 conversations worth joining" digest.
Founders do
Edit, approve, and post from the shared review queue.
Industry Presence
Two conferences in the next six months (SiGMA, ICE, MRC, or Money20/20 — EU/UK first), podcast guesting, and one webinar.
Engine does
Watches for speaker calls-for-papers, drafts talk abstracts and podcast pitches, preps attendee lists, drafts follow-ups.
Founders do
Pick the two events and show up. Jane & Georgi front panels/podcasts; Rey takes technical stages.
Content, SEO & AI-Search Visibility
The blog and monthly newsletter. Goal: when someone asks ChatGPT or Perplexity "who can help with chargebacks for an iGaming operator," Orcly is the cited answer.
Engine does
Drafts long-form articles from the same voice notes feeding LinkedIn, plus timely regulation/fraud-incident pieces. Everything lands as a draft — nothing auto-publishes.
Founders do
A 30-minute review per article.
The one rule that governs everything
AI never publishes, posts, comments, or emails anyone. Ever. Every draft — a LinkedIn post, an outreach message, a blog article — stops at a review queue for a founder to edit and send manually. This protects platform compliance, brand credibility, and quality.
How a piece of content moves
Founder records a voice note or rough text
AI drafts posts, outreach angles, or an article
Draft lands in the review queue (Telegram or CMS)
A founder edits & approves it
It's posted or sent manually
Where you fit in
Your day-to-day is the connective tissue that keeps this running smoothly:
- Help keep the shared review queue organized so nothing sits too long waiting on a founder
- Support light social media — scheduling, formatting, light copy help, keeping the posting cadence (3–4 LinkedIn posts/week) on track
- General admin and virtual office management — the day-to-day that lets founders spend their 15–30 minutes efficiently
- Know who writes as what voice, so anything you touch or format stays consistent with the right founder's tone
What Orcly sells
Fraud Prevention Strategy
End-to-end fraud risk assessment, rule design, ML model advisory, and fraud ops setup for regulated industries.
Chargeback Management
Dispute resolution workflows, representment optimization, chargeback ratio monitoring, and prevention strategies.
Payments Integration
PSP selection and integration strategy, multi-acquirer routing, payment method optimization, 3DS implementation.
Who buys it
iGaming Operators
Online gambling platforms in regulated markets (UK, Malta, US states, Australia)
Crypto Exchanges & Fintechs
Cryptocurrency platforms and financial technology companies
E-commerce & Marketplaces
Online retailers processing card-not-present transactions
Payment Processors
PSPs, acquirers, and payment facilitators
Terms you'll run into
Plain-English definitions for jargon that shows up in briefs, drafts, and calls.